Transform Your Leadership
Empowering business leaders to achieve sustainable success
Global Public Speaker and Business Leader
Transform Your Organisation with my LIGHT Plan
With extensive experience in business I specialise in guiding leadership teams towards sustainable growth. My practical approach ensures that strategic goals are achieved through customised coaching and targeted leadership development. Whether you're looking to optimise operations or improve team performance, I provide effective solutions tailored to your business needs.
Meet Adrian Kitching
My Background
My Background
My Background
I help companies scale with clarity and control. Drawing on product, technical sales, marketing and three times as Managing Director, I created The Growth Recipe — a practical five-step system called LIGHT that diagnoses missing ingredients, focuses effort, protects cash and turns growth into a repeatable process leaders can own.
My Approach
My Background
My Background
My approach is practical and commercial. I use The Growth Recipe — a five-step system called LIGHT — to look at the real ingredients of your business, identify the right method, generate a focused plan, hold the discipline, and turn growth into a system that no longer relies on constant effort from the founder.
My Services
My Background
My Services
Book me as a keynote speaker or workshop facilitator to bring The Growth Recipe to your audience. I deliver practical, commercially grounded sessions that help leaders of smaller companies look at the real constraints, focus their efforts, protect cash, and build repeatable growth — without the theory or generic advice.
Unlock Your Businesses Potential with a Public Speaker
What You Get When You Book Me
Most smaller companies want to grow. Very few have a clear, practical way to make it happen without creating chaos, burning cash, or overloading the founder.
When you book me — whether for a keynote, a workshop, a leadership session or ongoing advisory — you get a proven, commercial approach to growth that is grounded in real experience. I have worked in product, technical sales and marketing, and I have been appointed Managing Director of lighting businesses three times. I know what it feels like when the numbers are tight, the team is stretched, and growth feels both urgent and risky.
What I bring is The Growth Recipe — a clear five-step system I call LIGHT:
L – Look at the Ingredients
We start by diagnosing what is really present and what is missing. This includes product strength, sales engine, marketing effectiveness, leadership and people, processes, and — critically — cash and working capital. You leave with an honest picture of where the real constraints and opportunities sit.
I – Identify the Method
Not every company needs the same system. Together we choose the right operating approach for your stage, decide which parts of the business deserve real investment, and which ones should be limited or exited. You stop spreading effort thinly across everything.
G – Generate the Plan
Diagnosis without action is useless. We turn the insights into a focused, prioritised plan — usually no more than three major priorities. The plan connects product, sales and marketing, protects cash while pursuing growth, and has clear owners. You walk away with something the team can actually execute.
H – Hold the Discipline
We install simple weekly and monthly rhythms — priorities, cash reviews and accountability — so the plan is followed rather than forgotten. Discipline becomes a habit, not a one-off effort.
T – Turn it into a System
The goal is not a temporary boost. It is to build the reviews and habits that make growth repeatable, so the business can keep improving without constant heroics from the founder or MD.
What this means for you in practice
- Greater clarity on where growth is really constrained
- Better use of limited cash, time and management attention
- A practical plan that links strategy to daily execution
- Reduced reliance on the founder to hold everything together
- A repeatable way of thinking about growth that the leadership team can own
I do not deal in theory or generic frameworks. Every session is tailored to the realities of smaller and mid-sized businesses — where resources are finite, cash matters, and results need to show up in the numbers.
If your business has ambition but feels fragmented, cash-constrained or overly dependent on a few key people, booking me gives you a clear-eyed diagnosis, a practical method, and a plan you can implement.
That is the Growth Recipe. That is what you get.